Travel Agents Association of India (TAAI) was incorporated in 1951 — four years after the Indian Independence. Since then, it has been growing from strength to strength. Today, TAAI is India’s largest and oldest travel and tourism association.
Through its 20 regional units, TAAI brings guidance to its members, which numbers over 2,500 travel companies in India. As a whole, TAAI actively supports roadshows, presentations and industry events, thus allowing its member agencies to meet regularly.
TAAI also has close ties with various airlines and the International Air Transport Association (IATA). In fact, TAAI is a member of IATA’s Agency Program Joint Council (APJC), which debates matters concerning airline practices.
Back home, TAAI works closely with India’s Ministry of Tourism, as well as various State Tourism Boards in India.
In terms of focus areas, TAAI is concerned with the following: air ticketing, outbound tourism, inbound tourism, domestic tourism, hospitality, MICE, sports tourism, as well as destination promotion and specialisation.
Destination promotion, in particular, has been TAAI’s stronghold. TAAI is connected to various tourism ministries, governments, as well as national tourism authorities and boards. This means that the organisation is well positioned to be the one-point contact for bilateral tourism with over 25 countries around the world.